1. Do you like something simple or more complex?
2. Is there any specific colors you have in mind?
3. Do you want it to be something big and noticeable or small and subtle?
4. What's your vision for your logo?
5. What is your deadline?
6. What do you want the logo to say about you and your company?
7. What's your business about?
8. Are you going for something more serious or silly?
9. How do you want to make it something to remember?
10. What audience are you trying to appeal?